And The Pantone Color Of The Year For 2017 Is….Greenery
Pantone color of the year

And The Pantone Color Of The Year For 2017 Is….Greenery

Pantone color of the year

It happens every year around this time.  The time of year when designers and trend setters get to see what’s coming over the horizon.  The time when we get to see the new color of the year from Pantone and how it will impact our lives (or not) for the next year.

greenery

Because I love to see how people think and react to what’s happening around them, it’s fascinating to learn why Pantone chooses their main color each year.  They describe Greenery as “a fresh and zesty yellow-green shade that evokes the first days of spring when natures’ greens revive, restore, and renew.

What I think about when I see Greenery is that it was popular in the 70’s, and our kitchen table was that color.  I remember wall art with ferns and brightly colored green leaves being popular.  And, yes, it was known as the “beacon of environmental friendliness in the 70’s.  Think Earth Day, founded April 1970.

color of the year 2017

Leatrice Eiseman, executive director of the Pantone Color Institute, tells us that Greenery has had a fascinating history throughout the 19th and 20th century.  During Victorian times, placing large palm trees with bright green leaves in homes was the style of the day.  It was about bringing the colors of nature into our homes. Interestingly, the hue disappeared when the US went into the recession of the 30’s and then war in the 40’s.  Times were tough and greens were darker and more somber.  It wasn’t until the 60’s that bold colors returned with a splash.

Today, in 2017, we’re more conscious about the environment and protecting the planet.  We’ve been so plugged in to what’s happening in the world…politics, chaos, and discontent.  It’s been confusing, maddening, and stressful.  I don’t know about you, but I just want to be surrounded by the physical beauty of my surroundings to keep me grounded and at peace.  Greenery will do that.  According to Eiseman, the hue is symbolic of “where we are in our lives and what we desire.”  It’s time to disconnect and replenish our souls.

This fresh and zesty yellow-green is nature’s neutral.  It evokes the first days of spring when nature’s greens revive, restore and renew.  It’s reminding us to take a deep breath, get centered, and reinvigorate our lives.

The person who would use this color is the person who might be thinking, I need some change, something new and something fresh,” says Eiseman.”‘Rejuvenate,’ ‘revitalize’ and ‘reassurance’ are all the things we look for in this very complex social and political environment.”

I love that Greenery can be used in large or small doses.  Do you think that you’re not quite ready to go all-out green?  Try little touches of this color in throw pillows, linens or, by adding a lush plant to your space.  Explore pairing it with one or more of these colors to create your own combination.

 

In this complex, fast paced, and super-connected-world we live in today, think for a minute, that maybe the best thing we can do is surround ourselves with this cheerful reminder of our connection to nature…and maybe to each other.

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